Unific, a leading provider of e-commerce marketing solutions for online businesses, is located on the sixth floor of Bounce. The six-year-old company has recently adapted its business model and grown its staff to meet customer needs and further its impact in a growing industry. As a result, they are experiencing substantial growth with new platform users increasing by double digits on a month-to-month basis.
Co-founded by Parag Jagdale and Dan Kurt in 2013, and growing from two to 25 employees in six years, Unific assists small and midsize e-commerce businesses by integrating online shopping carts with major marketing platforms to engage customers and grow sales.
Originally a data analytics platform under the name Revenue Conduit, Unific now also leverages expertise in marketing trends, e-commerce best practices and integrations with partners such as HubSpot and Infusionsoft to provide solutions to help users improve sales and marketing efforts.
Since launching these new services in December, Unific has attracted 300 new consumers. Additionally, Unific is one of the only platforms to provide actionable data to e-commerce merchants specifically, helping it stand out in the digital marketing and sales industries.
Unific also recently welcomed Rick Shimko as its vice president of growth. In this role, Rick is responsible for the strategy and execution of activities related to customer experience, marketing and sales.
While many of the team members work from its office at Bounce, Unific also has team members working remotely throughout Ohio and in Chicago, India, Germany and the Philippines. And they are looking to local universities and organizations to continue to expand their team. (Learn more about Unific job opportunities here.)
The future
Unific estimates it will have 1,000 customers and an even more well-rounded, sophisticated platform by the end of this year.
The team is also exploring new features, such as incorporating automated intelligence (AI), or machine-learning, to assist humans in the reading and assessment of marketing data reports. They are also seeking to form more partnerships with global businesses and investors.
With its state-of-the-art features, growing team and future plans and developments, Unific promises to continue to provide one-of-a-kind solutions and assist in the growth of its customers.
